Content Marketing Strategist

Content Marketing Strategist and SEO Consultant – Creating Real Content For Real People

Shelley Jacobson

Back in the 80’s, I didn’t start off in advertising, I began my career as an award-winning songwriter (CMT) who toured across Canada 51 weeks of the year in front of thousands of fans.

It was during that time, I learned how to successfully build and promote my own music career during the worst time in musical history.

Even though opportunities were scarce, I was successful promoting my own career and making a living making music. I obtained my masters in recording and production from the Berklee College of Music, and concentrated on creating and pitching my own song catalog.

Some of my work was placed on:

  • The Mentalist
  • William Shatner’s Aftermath
  • Day After Disaster
  • Obama’s Secret Service Secrets
  • Toddlers And Tiaras
  • Bad Girls Club
  • E! Entertainment TV Special (Leann Rimes)
  • True Hollywood Story

Bruce Cockburn;  “Collateral Damage Project” Video Script

That experience taught me how to set goals and focus on achieving my dreams, even when everyone around me told me my dreams were impossible to achieve.

Little did they know, impossible is a word that doesn’t exist in my vocabulary.


Shelley always reminded me that the sky was not the limit, it was just the view in her work ethic and disposition.

i7 Marketing

Brandie Marie Hughes,

After being mentored by copywriting giants that included: Dan Kennedy, John Carlton, Bob Bly, and Nick Usbourne, I became a certified content marketing strategist and direct response copywriter.

Today, I am the founder and CEO of a hybrid digital marketing consultancy – Right Track Digital Communications Inc. I help entrepreneurs and service providers grow their businesses by creating authentic messaging that attracts their target audience and makes them stand out from the rest of the noise.

Marketing Videos:

I also enjoy sharing my expertise and showing copywriters and entrepreneurs how to attract traffic that converts with my FREE Content Marketing Jam Session Video series released on YouTube with new videos being added weekly.

Content Marketing Jam Sessions

Past & Present Clients Include:

Right Track's Content Marketing Studio

New Office Pictured Above

If I have availability and feel we would be a good fit, I will work with you to create a business growth strategy that will help you achieve your marketing goals.

“Shelley is a creative force to be reckoned with. She’s a wonderful copywriter with a natural conversational flow and would be a valued asset to any company or client smart enough to hire her.” Roberta Rosenberg, Association Marketing Exec, AWAI Instructor

Need Help?

Stop struggling and start growing your business with effective techniques that get results. Book A Free Discovery Session or call (807) 472-4178