How To Create A Brand Story That Attracts New Clients

Establish Trust In Business

How To Establish Trust In Business

 

VIDEO TRANSCRIPT:

Welcome to my second bite-sized content marketing training video, that’s 3 minutes or less on how to attract more traffic that will convert into clients for your business.

Last week we talked about how to market your smallness and win big.

In this session, I’m going to piggyback off of that and show you how to incorporate your message into a compelling brand story for your about page that no one else can copy.

So if you haven’t watched video 1, make sure you check it out here.

As the second most visited page on your website, your about page has 10 seconds or less to make a good Impression.

So how do you do that? How can you stand out from your competition with an authentic and entertaining story that will attract your perfect client and share your values and the bigger picture of what drives you to do what you do?

Let me show you one of my little tricks that will help you tell your story in a way that no one else can copy. Watch the video below:

Brand Story Strategy

Find an embarrassing picture taken when you were younger that will help your audience connect the dots with the milestones that helped you get to where you are now, from where you were then.

Here’s an example of a picture I would use: it’s a little embarrassing, but I’ll take one for the team. 😉

Brand Story Example Pic

[Picture of a young 10-year-old Shell – the small blonde on the right]

 

As a little girl growing up, I was such a tomboy. Here’s an image that would work well with this strategy.

As you can see I’m standing beside a straw fort, I built with my friends. I’m the little blond… the smallest one in the picture guarding my fort with a scary looking piece of lumber. And this is the verbiage I would use to align with this picture to connect the dots from my past to my present situation and tell a story that connects with my audience:

“For as long as I can remember, I’ve always been obsessed with building things from the ground up – building marketing campaigns is just an extension of that… except it’s not as itchy!!”

I know I look a little dorky, but the picture will provide my audience with an inside view into my character, into my past, and deliver a little humour which is part of my personality.

So if someone is serious and corporate – this story won’t appeal to them, and that’s OK because I don’t want to appeal to everyone. I only want to attract clients that will get who I am and will like, understand and trust me.

Providing readers with a little backstory, a little humour and a little insight into your history – Will help you do that.

Your Personal Story Is Like A Fingerprint

And the best part is – your personal story is like a fingerprint that no one else can copy.

Want a little bit of inspiration on how a company can share their milestones? Laura Roeder – the CEO of MeetEdgar does a brilliant job!

Here’s an example of how she lays out the milestone process of her company and injects her personality at the same time. I love the way she injects her personality into her writing as she explains how MeetEdgar came to be:

“One of the most effective strategies in my bag of tricks was recycling social media updates – but doing that meant saving them all in a big, ridiculous spreadsheet and manually loading them into scheduling tools over and over and over! (Not gonna lie – pretty tedious.) There weren’t ANY social media tools that would save your updates after posting them, or post them more than one time automatically! So I said, fine, we’ll just make one ourselves – and in 2014, we brought Edgar to life.”

So now that you know how to tell your story effectively – next week I’m going to show you how to build an audience, even if no one’s ever heard of you… talk to you soon!

P.S Feel free to share your comments or other great about us page links in the section below.

Are you struggling to create content that attracts your perfect tribe? Just click on this button to schedule a time to chat!